The Results you need.
Working across specific industries in advertising campaigns, web sites and other communications, we deliver the results you need.
That means asking the right questions to begin with.
Specialisation
Specialising in tech, service industries and certain FMCG, both the skills and experience are offered to meet your objectives without the usual doubts over whether the approach being taken is going to work to what you require.
Advertising Planning at both Strategic and Tactical levels.
Whatever is agreed by us and the client, is planned carefully with minimum assumptions. The key is understanding the client’s requirements, and any other recent research that can add to their knowledge.
We take the client’s brief, and convert it into the type of communications mix required. This could be an ad campaign, a website, social media or even below the line communications such as PR or even Logo design.
Using top creative talent we ensure any ad delivers its message memorably, credibly and potently. This ensures objectives are always met at the highest levels of achievement.
Working with the latest Ai is critical nowadays. Not to do the work for you, but to serve as an adjunct to effective management. This is for both research and generation of alternative approaches. Essential to ensure nothing is missed.
Google Search listings, for example, is an example of where an understanding of how Ai is used to determine where a company appears organically. That means a complete re-education and application of the most important criteria for Ai, to ensure the client appears in the top results. Something we have mastered.
If you can’t be found easily you are only left with “interruption” advertising. Expensive and a large loss of potential for industries where customers use search to find the websites of companies that fit their service or product needs best.
This can, be appealed to by the type of persuasive copywriting and creative art used in our ads and websites.
By the time we have finished, target customers take the desired action, not procrastinate.
We have evidence of this in all the feedback we get as to the reactions our communications produce.
The focus is in knowing what you’re doing to get the results needed – not “window dressing” talk.
In summary comprehensive digital marketing for medium to large businesses across key sectors is what this site is all about.
Stand out from the crowd.
Where standing out against competing products or services is the objective, we have developed some very successful strategies.
We’re the agency where brands stand out from the crowd
1) Professional technique
There is professional technique to doing this effectively and that is not seen on catalogue websites (90% of them) or amateur copywriting and design communications.
2) Action, not procrastination
By the time we have finished, target customers take action, not procrastinate. We have evidence of this in all the feedback we get as to the reactions our communications produce.
3) Results, not window dressing
The focus is in knowing what you’re doing to get the results you need – not “window dressing” talk.
In essence we offer comprehensive digital marketing for small to medium-sized businesses across multiple sectors.
First impressions matter.
First impressions matter and at Ad Results Ltd, we know our campaigns are judged by satisfied clients who actually see the return on the investment they make in the campaigns we design. Sometimes not immediately, but “effective returns” they see often in the medium term onwards. It depends on the product and market.
We are not an agency who talks the talk, but can’t walk the walk.
With us clients always come back for more.
Always.
Finding Mistakes so none are made.
There will always be weaknesses in competing ads, websites or anything else. Often it’s the wrong focus or a second tier objective that results, often by broad brush approaches.
Even top tier agencies make mistakes. We find them and devise strategies for dealing with these, so you come out on top.
For both small and medium sized companies
Expert direction in brand creation and making sure high rankings in Google listings (70% of business comes from the top 5 listings) is what we do.
And unless knowledge of how the new Google ai system determines this, there’s little point in relying on organic listings to be picked. And if you’re not in the top 5, or at least on page 1, given the most appropriate keywords, forget the idea of having a website, regardless of how effective it is.
We understand the new ai system where all the criteria for top listings is different to the old one.
Most industries are flooded with competing advertising.
Grabbing the attention of your audience in the first few seconds and stand out, your website must go beyond just good looks.
Using the data we compile about your unique business profile, thorough research of every aspect of your market and your ideal consumer profile, we create and apply a data-driven strategy and deliver websites that cut through the noise and skyrocket your results.
Direction
From inception right through to launch, every step meticulously thought through.
Aesthetic
Stunning web architecture and incredible artistic license that brings brands to life.
Effective
Tailored to your industry and therefore resonating with your audience, initiating conversions.
Understanding Needs
Asking questions is the key to understanding what is needed in any campaign for any communications mix. Especially an online advertising campaign or website architecture and its objectives.
Clients who deliver a brief will have already done this but for those who have not, we can help determine what the priorities should be and why.
Responsivity
Whatever mobile device, model or size, our websites always meet their responsivity objectives.
What looks good on a desktop may not look good on a mobile, which is why we tailor designs to specific devices while ensuring consistency.
Producing websites that are search engine-ready and impactful to your industry which will support and elevate your brand’s positioning is what we revel in.
Websites designed with the user in mind
You may have heard of UX (user experience) and UI (user interface).
These two variables can make or break a website so we keep this in mind during the wireframing stages by utilising the data collected on your typical user and extensive feedback during development, making our websites not only efficient, intuitive and enjoyable for your audience to use but are specifically tailored to them.
Even paid ads are no guarantee of being seen.
Competitors with more resources can outbid you and receive more attention. We know how to stop that.
Stand out
Making it obvious who and why you are different.
Be relevant
Relevantly to what the customer is looking for, and why you meet their needs closer.
Motivate action
Using the right proportions of logical and emotional appeals. That’s motivational. Catalogue advertising (simply saying what you do with a few pretty pictures) is not.
And for those that need educating to persuade them, our first rate copywriting has results that speak for themselves.
Combining experience, skill & passion.
Each and every member of our team has been formally educated and are highly experienced in their chosen field. We love what we do and we’re driven by a desire to impress our clients.
In increasingly competitive markets, we understand how important it is to give our client’s businesses the edge to stand out amongst the competition. We do this by marrying cleverly designed digital marketing strategies and the delivery high performance products.
Our expertise
Digital Audit
Asking questions is the key to understanding what is needed in any campaign for any communications mix. Especially an online advertising campaign or website architecture and its objectives.
Clients who deliver a brief will have already done this but for those who have not, we can help determine what the priorities should be and why.
Media Planning
Knowing what combination of media will be most effective to use is key to any campaign. It is normally guessed (wasting money) or defers to Google ads which ignores the importance of so many other media such as the social media mix.
ie: Which Media, What to say, How to say it, Important Timings and so on
Media planning is normally associated with the biggest agencies as they can pay for experts to do this.
Web Design
With over 100 websites already under our belt, we think we know a thing or two about websites. This is both having the right architecture/strategy and the right designs to meet your objectives. Perfectly.
We will take a website brief, discuss it, and make sure obvious returns are seen, either in increased enquiries, shopping or specific message objectives.
SEO
Why pay thousands for paid for google ads when we can get you high in the natural listings now determined by AI ?
Most competing agencies can’t match who we know and what we know in this respect. Test us with a sample project and see the results we produce for you.
We know you’ll come back for more. Everyone does.
Copywriting
Knowing what to say and how to say it effectively can make the difference between a moderate website effect and something four times as potent when it comes to the visitor doing what you want them to do after reading the text.
That is why the top copywriters we use are paid so much. Getting prospective clients to become permanent ones, four times more than a standard written website takes talent. The Good news is that’s exactly what we have.
Animation
Often missed, animation is known to deliver the main message of a Website up to four times more effectively than text and pictures. This is because it is more engaging and memorable.
Video is also often used to deliver messages that would be less effective using text.
Paid Advertising
When control over what happens is important, knowing what to say how to say is where we specialise as our copywriters have spent at least 5 years honing their skills in doing just this.
Boundless Activated Snacking
We provided a full branding experience for this healthy snack brand complete with a beautiful E-commerce solution
Bonoo
We crafted a simple but beautiful and bespoke restaurant booking WordPress website to replace their old and dated one, logo design and online promotion
Human Forest
For bicycle hire service, we crafted out a beautiful website with on-brand graphics to match ensuring their environmental message was strongly heard
Kill The Cat
We put our best foot forward in crafting a full branding experience for this award-winning London-born craft beer maker
Pai Skincare
We crafted a clean, beautiful and bespoke Shopify solution as well as digital marketing campaigns for sustainable skincare brand, Pai Skincare